POPSUGAR Play/Ground 2023

In 2023, we reimagined POPSUGAR Play/Ground to be the utlimate “perfect day off” where guests could indulge in self care, fitness classes, beauty treatments, great food and fun celebrity moments. As one of the programming leads for this event, I played a major role in determining the structure of the day, the experiential activations, the interactive moments for guests, and the talent booking, including a conversation with Peloton’s Cody Rigsby and a Chloe Bailey concert. Highlights of the event include the Beauty Bar Presented by Revlon, the Zen Zone (where attendeees could book spa treatments), the fitness studio, and the Hub (where guests could get their horoscopes read, do shibori, get free products at the Sample Station, and much more.)

View the full event recap by POPSUGAR here.

All photos courtesy of Getty Images for Vox Media

Press Highlights

How Popsugar’s Play/Ground exhibits the publisher event model in 2023
(Digiday, June 9, 2023)
If Complex Networks’ ComplexCon has been the paragon of a publisher event, Popsugar’s Play/Ground offers an alternative, more replicable model, especially as companies like Popsugar parent Vox Media ramp up their experiential businesses to span more than 100 in-person events this year.

TikTok Coverage

• ilovekimberlyg: Had so much fun at the Popsugar Playground event! With special performance and conversation with Chloe Bailey! ❤️ It was a blast!

• averagesocialitela: Had the ultimate day of self-care and fun at #popsugarplayground on Friday! We started with an early morning talk with @codyrigsby, did a workout classes instructed by @katyschuele, watched a special performance by @chloebailey and of course checked out the many MANY wellness brands that made the day a 10/10!

• nehaltenany: Thanks for having me @POPSUGAR 🍭 #popsugarplayground